Capturing the Environment
I captured the environment of the jungle using an illustration style that was a modern take on a traditional Japanese style.
Using shapes and shading I have created a an enviroment of relaxation whilst showing the prides ability to hunt.
Bringing a Slice of the jungle to Cardiff
Inspired by the images of Mr Photographer and my love for all animals
The Tatami System
It was important that the overall identity for Cha.ology was heavily influenced by the traditional tea-drinking culture of Japan. We found our inspiration in the Tatami Flooring System. The tatami is a type of mat used as a flooring material in traditional Japanese-style rooms. They are made from a series of blocks that stack and slot together in a grid-like formation. We used this grid as a based for our Brandmark. The words Cha.ology were split and placed inside different shaped tatami blocks which then created a dynamic, interchangeable brandmark that references the environment and interior of the teahouse.
